About Bob

About the Copywriter

In today’s internet driven world, “If it ain’t broke, don’t fix it” just doesn’t cut it.  Your web presence must stay current and fresh.  Otherwise you risk having your over-marketed prospects click away or throw your letter in the wastebasket because they’ve seen it, heard it, or read it all before.

And that can spell disaster when it comes to your marketing.  It’s a disaster that can sneak up on you and affect your bottom line before you know it.

To bring fresh ideas to your online marketing efforts, I draw on the breadth of my varied background experiences and eclectic interests.

Background

Bob spent most of his childhood in rural central Pennsylvania.  He graduated from The Pennsylvania State University with a BS in Business Economics and then graduated a second time with an MBA with an emphasis in Information Systems and Finance.  In between degrees he did a short stint in the United States Marine Corps and began his accounting career in the general aviation manufacturing industry.

After finishing the masters degree, Bob moved to the Washington, D.C. area for a taste of the big city.  Here he broadened his experience with accounting, finance, and software engineering jobs in various industries including non-profit, aviation, mortgage banking, and telecommunications.  During this time, Bob earned his certification as a Certified Public Accountant and attended law school at the University of Baltimore.

After 10 years of working on the east coast, Bob jumped at an opportunity to move to Colorado and the quality of life the Rocky Mountain West offers.  Here he continued his career as a consultant in software engineering, met his wife Patty, earned a black belt in Taekwondo, and became an avid fly fisherman.

Bob currently lives in the small community of Monument, Colorado, where he began his copywriting career.  He has developed his marketing skills with the American Writers and Artists Institute (AWAI) and honed his autoresponder email writing skills mentoring with Jay White.

Varied work and life experiences, living in both urban and rural areas, and a background in multiple industries have prepared him well for copywriting.  His 20 years in software engineering gives him an understanding of the software and high tech industries.  Other personal experiences such as working as a CPA and consultant, studying law, and teaching martial arts to children,  provide a strong background for writing a wide array of material.
For more information or help to improve your bottom line:
719-481-6539
or
bob@bobedelsteincopywriter.com